- The first, I would design professional flyers, that include the phone number, address, and website of the company. I would make sure they well designed and are visually appealing. I would post my flyer at strategic locations around neighborhood of potential customers I wish to attract. I could also promote the company or upcoming events on social media sites such as (twitter, Facebook, and Instagram).
- The second would be to join the professional networks communities and attend professional events in the company’s geographical location. Attend professional seminars that have similar interest as my company. I could also get current customers to possibly refer friends and acquaintances. I could offer them discounts on events or select access to sales sites. I could engage organizations in the local community with select access to local artist through the company’s website.
- The third, I would start to write a blog with plentiful content. The new and unique blog will be helped for SEO. According to Matt Cutts, the public face of Google, WordPress takes care of 80-90% of SEO. I would use WordPress to start my blog, to include interviews with local artist, tutorials by local artist on variety of art workshops. I could also use the blog to promote new and amateur artist in the local communities. I would add visual content or links to the company’s site in the blog. I can link the company’s Instagram pictures to the blog page for those who wish more in depth information about the company.
The Ultimate Guide to Online Branding and Building Authority Part 1 – Blogging. (n.d.). Retrieved February 12, 2016, from https://blog.kissmetrics.com/guide-to-online-branding-1/
How Can I Land My First Client? (2011). Retrieved February 12, 2016, from http://www.entrepreneur.com/answer/222361
Your Freelance Career. (n.d.). Retrieved February 12, 2016, from http://yourfreelancecareer.com/how-to-find-clients-and-market-your-freelance-business/